Next Best Action: Next Step Beyond Traditional Marketing Campaigns

For decades, traditional marketing followed a broad, one-size-fits-all approach. Marketers would research their target market, define a value proposition, and create large-scale campaigns aimed at reaching as many people as possible. This approach relied heavily on extensive content development—visuals, copywriting, and media

Puzzle Masters of the Boardroom: How the Best and Brightest Solve Problems and Make Decisions

My life has taken many twists and turns, and with each new chapter, I’ve looked to what others have done in the field to be successful. Early in my career, I often turned to resources like the Farnham Street blog for inspiration.

Leveraging Data to Enhance Customer Experience: Insights and Real-World Applications

Introduction In today’s era of instant gratification, customers have a lot of options and that forces business to not only provide a superior product at the right price, but also making sure that the people that have already used their products/services will